Mobile streaming service Quibi has added another program to its "Daily Essentials" programming with an as-yet unnamed daily program devoted to hip-hop music and culture.
The show will debut when Quibi launches in April 2020 and will be produced by Gunpowder & Sky and Complex for Quibi. The show is described as "a daily destination for music fans, the show will feature news making interviews, explore the latest trends and take viewers inside the studios of their favorite artists."
"Launching a go-to music and hip-hop culture destination for the streaming generation courtesy of Quibi is a dream come true for this music loving crusty man who was around for the birth of ‘Yo! MTV Raps,'" said Van Toffler, CEO of Gunpowder & Sky, in a statement announcing the deal. "And doing it with Complex, the home of hip-hop culture, in a handful of minutes each day will not only make it a must-see, but loud and fun as hell."
Justin Killion, EVP of Development, Production & Distribution for Complex Networks added, "We’re excited to partner with Quibi and Gunpowder & Sky on this newest venture as they are creatives who understand the diversity of storytelling. Hip-hop is in the fabric of Complex’s DNA so we look forward to seeing our audience on this fresh, new platform."