Netflix Tests Advertising...Sort Of

Netflix is testing out the use of pre-roll advertisements that play before the show users are about to watch. The ads are being used to promote Netflix series or movies that the streaming service thinks the user might like.

Several readers have noticed the ads in recent days and Netflix has confirmed ads are an A/B test of personalized video recommendations, one of hundreds of tests it conducts throughout the year. But the company insists there are still no plans to include traditional advertising as part of the core Netflix service.