Twitter Adds CBS As Advertising Partner

On Monday, social media company Twitter announced it had added CBS to its growing roster of advertising partners.

CBS intends to use Twitter Amplify to showcase content from 42 products, from TVGuide.com to its fantasy football site.

As an example, Twitter and CBS showed off a possible “60 Minutes in 60 Seconds” ad, which could promote content from the venerable television news magazine.

“It’s a win-win-win situation,” said David Morris, the chief client officer of CBS Interactive, who appeared onstage as part of a Twitter presentation for Advertising Week 2013, an annual industry gathering in New York. He said CBS could send real-time targeted tweets with advertisers getting additional reach for their messages.