'Comedy Central Roast Of James Franco' Delivers 3.1 Million Viewers

The premiere of the "Comedy Central Roast of James Franco" was seen by over 3.1 million viewers and drew a 2.2 Adults 18-49 rating and a 4.3 Men 18-34 rating, up double digits in all demos vs. last year’s “Comedy Central Roast of Roseanne.”

The #FrancoRoast created a social media firestorm that led to the Roast becoming the most social show on television last night with over 334K mentions (https://www.trendrr.tv/main/chart) and 13 Roast-related trending topics.

Including the first two encores, over 5.2 million people watched James Franco’s greatest, most-elaborate art installation ever.

Comedy Central Roast of James Franco – premiere

    Total Viewers     3.1 million total viewers
    Adults 18-49       2.2 rating (2.4 million viewers)
    Adults 18-34       3.3 rating (1.9 million viewers)
    Men 18-34          4.3 rating (1.2 million viewers)
    Men 18-24          4.3 rating (542,000 viewers)

Gross Average Audience (3 plays): 5.2 million total viewers vs. Comedy Central Roast of Roseanne: Total Delivery +18%; A18-49 +30%; A18-34 +53%, M18-34 +64%; M18-24 +88%

SOURCE: Comedy Central