X Games Aspen 2018 TV Audience Records Double-Digit Growth

X Games Aspen 2018 content across ESPN’s networks enjoyed double-digit usage growth on television, triple digit growth on digital and streaming services, while video growth across social media networks drove nearly 11 million video views.

Television:
X Games Aspen audience across ESPN, ESPN2 and ABC was up +10% YOY for all telecasts.

The audience watching X Games programming on ABC was up +28% YOY.

Fans 12-17 viewing X Games Aspen on linear TV was up +33% YOY across all networks.

 

 

Digital & Social:
The number of minutes streamed on X Games’ YouTube channel nearly tripled in 2018, with 11.5MM minutes streamed, up +185% YOY

The total number of video views on X Games’ YouTube channel was 2.0MM, up +183% YOY

Streaming of X Games Aspen content provided a +9.5% lift for the 18-34 TV audience.

During the event period, there were nearly 12K X Games-related social media posts, generating 53.8M total interactions; nearly one of every four interactions was driven by an athlete’s social media content. (Source: hookit)

Across X Games Facebook, Twitter and Instagram, video engagement hit 10.6MM video views, with Instagram driving 92% of total actions.

 

 

Attendance:
The total on-site attendance for X Games Aspen 2018 was 115,000 – the second highest in X Games Aspen history.

A record for largest Friday attendance at X Games Aspen was set this year with 32,000 spectators.

 

SOURCE: ESPN