CBS's "Elementary" posted the largest live plus three-day viewer lift on Thursday, the night with the most recorded and played-back primetime programs, according to Nielsen live plus three-day ratings for Nov. 29.
"Elementary," the season's #1 new series, added +3.06m viewers (13.52m from 10.46m), +1.3 rating points in adults 25-54 (4.3 from 3.0) and +1.0 in adults 18-49 (3.2 from 2.2) live plus three-day lift from live plus same day.
Also on Thursday, with live plus three-day playback, "The Big Bang Theory" delivered more than 20 million viewers for the third consecutive broadcast.
"The Big Bang Theory" added +3.04m viewers (20.29m from 17.25m), +1.7 rating points in adults 25-54 (8.8 from 7.1) and +1.5 in adults 18-49 (7.0 from 5.5) live plus three-day lift from live plus same day. "The Big Bang Theory" posted the night's largest live plus three-day lift in adults 25-54 and adults 18-49.