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'CBS This Morning: Saturday' Posts Double-Digit Percentage Gains In Viewers - AllYourScreens.com

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'CBS This Morning: Saturday' Posts Double-Digit Percentage Gains In Viewers

Thursday, 19 March 2015 13:54
Category: Ratings

'CBS This Morning: Saturday' Posts Double-Digit Percentage Gains In Viewers

On March 14, CBS THIS MORNING: SATURDAY posted a +17% gain in viewers (2.01m from 1.72m) compared to the same week last year, according to Nielsen live plus same-day ratings. CBS THIS MORNING: SATURDAY gained +290,000 viewers, closing the gap with ABC by nearly 800,000 viewers and with NBC by 275,000 viewers.

Season-to-date, CBS THIS MORNING: SATURDAY is up +20% in adults 25-54 (0.6/04 from 0.5/04), the demographic most important to those who advertise in news, and +8% in viewers (2.15m from 1.99m), and is the only Saturday morning network news broadcast posting gains in either measure.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

SOURCE: CBS

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