NBC Leads Saturday In Adults 18-49 With 'Premiere Boxing Champions'

Regarding today’s Nielsens, note that the fast-affiliate ratings that came in at about 1:30 p.m. ET/10:30 a.m. PT are not time zone-adjusted and are subject to adjustment for live sporting events.

· As those numbers currently stand, last night’s NBC Sports 8:30-11 p.m. ET telecast of “Premier Boxing Champions,” with bouts featuring  Keith Thurman vs. Robert Guerrero, and Adrien Broner vs. John Molina Jr., won the time period among the Big 4 networks in adults 18-49, adults 18-34, adults 25-54 (tie) and all key adult-male demos.

· NBC won the night among the Big 4 in these prelim national averages in adults 18-49, adults 18-34, adults 25-54 (tie) and all key adult-male demos.

· In metered-market results, which are time zone-adjusted, last night’s NBC Sports 8:30-11 p.m. ET telecast of “Premier Boxing Champions” posted a 2.53 rating, 5 share in household results from the 56 markets metered by Nielsen Media Research, nearly tripling NBC’s average for Saturday afternoon fights from 2012-14 (0.88).

· In metered-market households, “Premier Boxing Champions” increased every half-hour and peaked at a 3.01 rating from 10:30-11 p.m. ET for the final six rounds of the Thurman-Guerrero bout.

· In adults 18-49 in the 25 markets with Local People Meters, “Premier Boxing Champions” led NBC to the Saturday primetime win among the Big 4 networks.

· Top local household ratings for “Premier Boxing Champions” on NBC were: Norfolk, 5.5/8; Cincinnati, 4.9/10; San Antonio, 4.8/9; New Orleans, 4.3/7; Ft. Myers, 3.9/7; Sacramento, 3.7/8; Dayton, 3.6/6; Orlando, 3.3/6; Philadelphia, 3.3/6; and Tulsa, 3.2/5