'Today' Posts Solid Ratings Gains

NBC's "Today" continues to gain momentum and deliver substantial ratings growth. Season-to-date, "Today" has posted the largest year-to-year growth of the morning programs in the key demo A25-54.  Over the first eleven weeks of the season, "Today" has closed the demo gap with GMA by 38% (42k) versus the same period last year.  For the week of December 2 –December 6, "Today" delivered its biggest demo audience since the London Olympics and its narrowest total viewer gap with GMA in more than four months. "Today" also beat GMA in the demo on Monday, December 2 and Friday, December 6.

"Today" Highlights:

· "Today" posted its narrowest total viewer gap with GMA (661K) since the week of 7/22/2013
· "Today's" A25-54 demo delivery grew for the 8th straight week, posting its best average since the week of 8/6/2012 (week #2 of London Olympics) while narrowing the A25-54 demo gap with GMA for the 4thconsecutive week.
· "Today" beat GMA by +214,000 demo viewers on Monday and +155,000 on Friday
· "Today" was the only broadcast to post week-to-week ratings gains in W/A25-54
· Over the first 11 weeks of the season, "Today" has narrowed the demo gap with GMA by 38% (42,000) year-to-year.
· "Today" posted its best W25-54 rating since the week of 7/30/2012 (week #1 of the London Olympics).
· "Today" has now been #1 in rating Adults 18-49 for 24 consecutive weeks (including 5 ties).
· Season-to-date, "Today" is the #1 morning news program in rating Women/Men/Adults 18-49 and Men 25-54.
· Calendar year-to-date, "Today" has been #1 in Adults 25-54 ratings during 23 of 49 weeks (including 22 ties).
· "Today" has also been #1 in rating  among Women 25-54 (19 weeks), Women 18-49 (40 weeks), and Adults 18-49 (45 weeks) during 2013.

SOURCE: NBC