While the new Disney+ service isn't set to officially launch until November 12th, the company has begun releasing more details about the service.
During an investors call on Tuesday, Disney executives revealed that they plan to offer a streaming bundle to customers they expect will be competitive with rival offerings already on the market. According to the executives, the company plans to bundle the new Disney + streaming platform with the ad-supported version of Hulu as well as the current ESPN+ streaming service (which offers a number of second-tier sporting events). The planned monthly cost of the combined service will be $13.99.
That is aggressive price point, given that the ad-supported version of Hulu is now going for $5.99 a month and the monthly subscription rate for ESPN + is $4.99 (or $50 annually). A stand-alone version of Disney + will cost $6.99 per month.
Disney CEO Bob Iger said that the company is still discussing distribution deals with partners like Apple and Amazon Channels and that he expects Disney will reach agreements with those companies.
"We think it’s important for us to achieve scale relatively quickly and they’ll [distribution partners] will be an important part of that," Iger said.