Alchemy Networks, Bunim Murray To Produce New Version Of Web Series 'BRKDWN' For Bounce TV

The digital channel Alchemy Networks is teaming up with the digital production wing of veteran reality producers Bunim/Murray Productions to produce new episodes of the online series "BRKDWN" for Bounce TV.

Hosted by Cynthia Luciette and Jon Scarlett, "BRKDWN" is a pop culture, gossip and entertainment news show that currently runs as part of Alchemy's YouTube Channel. This new deal will expand the show to a thirty-minute TV series.

Bounce TV is a broadcast TV network that targets African American viewers. It is currently available in 70% of U.S. homes and in 24 of the top 25 African-American markets.

"We couldn’t be more excited with 'BRKDWN's' expansion to broadcast television" said Peter Griffith, CEO of Alchemy Networks in a statement.  "One of our goals since launching on YouTube was to extend to multiple platforms keeping viewers engaged at both ends of the spectrum – over the Internet and in front of their TV screens. We have achieved that goal in a relatively short period and it is a testament to the quality production from our partners at Bunim Murray and our talented hosts at 'BRKDWN'."

"Bounce TV’s accelerated distribution growth and strong initial ratings has allowed us to expand our original programming efforts ahead of schedule and 'BRKDWN' targets our audience beautifully," said Bounce TV Executive Vice President, Programming and Production, Billy Hall. "Alchemy Networks is a natural partner as they are creating desirable original content to reach targeted audiences and Bunim Murray’s track record in the space is outstanding."

"'BRKDWN' has proven itself as a successful, viable online series that delivers entertainment and pop culture news with a unique point of view," said Daniel Tibbets, Senior Vice President of Digital Media at Bunim/Murray Productions. "Bounce TV’s interest in the series proves that the web is becoming a go-to destination for quality concepts and content with a built-in audience."