• Category: Ratings

Telemundo Has Its Highest-Rated Weekend Since Last July

Telemundo Deportes’ Summer of Soccer presentation last weekend delivered audience milestones for Telemundo and record-setting metrics for Telemundo Digital, according to official national data from Nielsen, and digital data from Adobe Analytics. 

Headlined by four weekend matches apiece in the FIFA Women’s World Cup and Copa America, Telemundo averaged 667,000 Total Day (6 a.m.-2 a.m.) viewers – marking the network’s best weekend viewership since July 14-15, 2018, which featured the FIFA World Cup Russia championship and third-place matches.

In addition, Telemundo’s Total Day weekend viewership dominated Spanish-language television, topping Univision (526,000) by 27%.

Telemundo Deportes’ digital Summer of Soccer presentation has also posted strong results, delivering nearly 21 million streaming minutes and the most combined livestreams since the 2018 FIFA World Cup. Telemundo’s FIFA Women’s World Cup livestreams have already surpassed the 2015 event by 76%, with viewers streaming 10.2 million minutes of Women’s World Cup – nearly doubling the full 2015 tournament (5.2 million).

Source: Nielsen NPX, Live +SD P2+ (000), Sat-Sun 6a-2a (strict daypart), 7/14/18-7/16/19; Adobe Analytics; 6/7/19–6/17/19