HLN Tops MSNBC In Total Day Demo In April 2013

•HLN topped MSNBC by +2% in Total Day among the coveted P25-54 demo (142k vs. 139k) in April 2013; MSNBC slipped to #4 for the month in Total Day P25-54 in cable news;
•HLN's morning show, "Morning Express with Robin Meade" bested MSNBC's "Morning Joe" by +8% in P25-54 (144k vs. 133k), marking the second consecutive monthly win;
•Fueled by continuing coverage of the Jodi Arias trial and several breaking news stories, HLN experienced double-digit gains in Total Day and Prime vs. prior year:

April 2013 vs. April 2012

Total Day

P2+

+52% (390k vs. 257k)

P25-54

+43% (142k vs. 99k)

 

Prime (M-Su)

P2+

+40% (524k vs. 374k)

P25-54

+37% (177k vs. 129k)

 
•"Jane Velez-Mitchell" (M-F, 7-8 p.m. ET) posted 669k P2+  and 217k P25-54, a +99% and +97% increase, respectively vs. April 2012;
•"Nancy Grace" (M-F, 8-9 p.m. ET) posted 698k P2+ and 227k P25-54, a +50% and +38% increase, respectively vs. April 2012;
•"Dr. Drew on Call" (M-Th, 9-10 p.m. ET) posted 674k P2+  and 221k P25-54, a +117% and +105% increase, respectively vs. same month year ago;
•"HLN After Dark (M-Th, 10-11 p.m. ET) posted 486 P2+ and 172 P25-54, a +59% and +52% increase, respectively, vs. same month year ago.