NBC's 'American Ninja Warrior' Is Monday's Top Program In Adults 18-49 & Viewers

"American Ninja Warrior” (1.8/6 in 18-49, 6.7 million viewers overall from 8-10:01 p.m. ET) delivered the #1 results of the night among Big 4 telecasts in adults 18-49, total viewers, adults 25-54 and all key adult-male demos.

· “American Ninja Warrior” finished within 5% of last week’s 6.999 million viewers overall in these preliminary fast-affiliate ratings, a series record (which translated to 7.194 million in official nationals), and is running within 0.2 of a point of last week’s 2.0 in these prelim fast-affiliate ratings, and within 0.3 of last week’s 2.1 in official nationals, which matched the show’s highest rating in more than three years (since June 4, 2012).

· Heading into last night, “American Ninja Warrior”was up +16% summer to date versus one year ago in 18-49 (2.2 vs. 1.9, “most current”) and up +26% or 1.5 million persons in total viewers (7.2 million vs. 5.7 million).

· “American Ninja Warrior” will add substantial viewership via time-shifting -- “Ninja” has grown by +18% in 18-49 rating going from “live plus same day” to “live plus seven day” ratings (from a 1.91 to a 2.26) and 872,000 viewers overall (6.4 million to 7.3 million).

· An encore telecast of “Running Wild with Bear Grylls” (1.3/5 in 18-49, 3.5 million viewers overall from 10:01-11 p.m. ET) finished within 0.1 of last week’s season-high rating  in 18-49, despite last night’s encore telecast.

· With a rebroadcast featuring Zac Efron, “Running Wild with Bear Grylls” won the time period among ABC, CBS and NBC in every key demographic, generating an +86% margin of victory among those nets in adults 18-49 (1.3 vs. 0.7 for CBS’s second-place “NCIS: LA” encore).

· “Running Wild with Bear Grylls” will add significant viewership via time-shifting -- “Running Wild” is growing by +21% in 18-49 rating (from a 1.19 to a 1.44) and 635,000 viewers overall (3.6 million to 4.2 million) going from L+SD to L+7.

SOURCE: NBC